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Triad Design Leadershop
Triad Design Leadershop returned March 4-5 at Flywheel in Wake Forest Innovation Quarter in Winston-Salem, NC. The two day event attracted business leaders and creative professionals with the theme “The Architecture of Experience: Designing for People, Designing for Profit.”
Day One | Keynote: Marc Bolick and Joel Van Dyke of DesignThinkers Group in Greenville, SC inspired over 70 people with their presentation focused on designing better experiences and spaces. They asked the question, “What kind of experience do you want your _______ to have?” (insert customer, client, patron, subscriber). With examples from the Amsterdam airport, Coca Cola, Apple, Umpqua Bank, and a church in SC, Joel and Marc demonstrated that experiences are what people remember, and that quality Human-Centered Design, yields a greater return on investment.
Day Two | Workshop: Design with Humans in mind. Van Dyke and Bolick kicked off the workshop with the design challenge, “How to improve tourism revenues in Winston-Salem?” 20 participants tackled the design thinking process creating customer personas, and journey maps while exploring empathy, framing, and ideation. The end result was incredibly diverse solutions with prototypes on everything from mobile apps, festivals, a new hotel, to packages tailored to parents of college students in town for visits. The President of Visit Winston-Salem presented the current state of tourism, and provided feedback on the viability of the suggestions. Thanks to the American Institute for offering continuing education credits for both the Keynote and Workshop.
People remember how you made them feel. Good experiences are purposefully researched and constructed from interaction to interaction. Design thinking is not just designing for people; it’s designing with people and involves the decision makers and implementers throughout the design process.
James Gledhill from MullenNC states, “TDL was a great experience to broaden the lens of my design thinking and to explore ways of applying it to my work. I look forward to sharing the techniques with my team and the benefits with our clients.”
Good design is good business. CCE strives to introduce local businesses to Design Thinking and help improve returns. With the hands on experience from TDL, we see promise for the future. More than 80% of the participants who responded to the survey find the information from the Leadershop beneficial to their organization; the same people are now motivated to explore a design-based innovation strategy further.
The next Triad Design Leadershop is scheduled for September 30-October 1, 2015. We can’t wait to tackle a new problem. See you there!
Previous TDL Events: